My Report
The first demo that our group decided to created was a CHR format and we named it pulse FM, the type of listener that we are aiming at are young adults, from the ages of 16+ into late 20’s. The reason to me as to why we chose this format is because it is something that all of us have heard off as it is one of the most likely formats we would listen to also we know what this audience wants as we are within that audience. When it came to the job roles for this demo the once that I got where the advertising production and the promotion team, I am very happy at the fact I got these job roles for the fact that I like designing and am quite creative in general so it will be fun designing a logo and merchandise and picking the adverts to put on the actual radio. Our ideas for this demo are quite simple as being part of this audience we should know at least something that our listener is looking for. We are going to have the latest music, the news is going to be short as most young people are only really wanting to know if its going to rain or not, the actual chat is going to be light banter just enough that our listeners feel welcome chilled out and alive unlike one of our competitors who would be radio 1 and the Chris Moyle’s show as to me he sometimes chats TO MUCH, which can leave the listener getting bored and changing station, we aim to keep the audience engaged by not chatting to much and keep the songs flowing.
The first demo that our group decided to created was a CHR format and we named it pulse FM, the type of listener that we are aiming at are young adults, from the ages of 16+ into late 20’s. The reason to me as to why we chose this format is because it is something that all of us have heard off as it is one of the most likely formats we would listen to also we know what this audience wants as we are within that audience. When it came to the job roles for this demo the once that I got where the advertising production and the promotion team, I am very happy at the fact I got these job roles for the fact that I like designing and am quite creative in general so it will be fun designing a logo and merchandise and picking the adverts to put on the actual radio. Our ideas for this demo are quite simple as being part of this audience we should know at least something that our listener is looking for. We are going to have the latest music, the news is going to be short as most young people are only really wanting to know if its going to rain or not, the actual chat is going to be light banter just enough that our listeners feel welcome chilled out and alive unlike one of our competitors who would be radio 1 and the Chris Moyle’s show as to me he sometimes chats TO MUCH, which can leave the listener getting bored and changing station, we aim to keep the audience engaged by not chatting to much and keep the songs flowing.
The second demo that our group decided to create was a GOLD format and we called it wise FM, the type of listener that we are aiming at here are aged 50+. The reason as to why we chose this format is because it is the total opposite to our first demo; this means it will give us more of a challenge as we are looking at a completely different audience as well as unlike our first demo, it will have a different type of music, more of the older classics, there will be more news as the older generation like to know more about what’s going on around them and when it comes to the actual banter it will be a lot more complex. For this demo the job roles I got given were producer/ broadcast assistant and a presenter, these jobs are a lot different to what I got in our first demo, I’m not as comfortable with these as I am with the others this is because they are things that I haven’t done before but I think it will be a good experience and I should gain new skills.
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