To connect with your listeners you must meet their needs, this will vary from format to format but there is one common need among all listeners and that is: how the station makes you feel.
Comforted - make you feel safe, allows you to get involved through "phone-ins" and quizzes, you never feel alone. The presenters and station are your friends.
Chilled out - the radio station keeps you relaxed and helps you unwind, makes you "feel at home"
Informed - from local to national news or events, what is going on in the world, is everything ok? Gives you something to talk about to friends, knowledge is power!
Alive - Radio keeps you motivated and engaged, provides the theme tune to your life, wakes you up, entertains and informs you throughout the day.
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