My Station and listener - how will you meet their needs?
My listener is a 30 to 35 year old single full-time mum, she loves her old classic songs that she can belt out to in the car on the way to pick up the children from school or when cooking dinner in the evening, Artists like Adel and Kelly Clarkson are some of her fav's as they are empowering and independent. she looks for comfort and motivation in a radio station, she likes the fact that they can be a un biased friend giving her a out side opinion if she ever needs one.
My radio station will meet my listeners need because their aim is to achieve all of the above for their listener, they play that type of music, they are a comfort and a motivation and they are always happy to have phone-ins and emails. also the presenters on my radio station are relatable to my listener.
No comments:
Post a Comment