•Playing a mix of songs from a number of genres such as pop, rock, r’n’b - popular songs can be heavily rotated
•Includes current chart hits
•Some bigger stations have celebrity presenters, Top 40 shows
•The style tends to be informal, chatty with good audience interaction
•Appeal on both a local and national level
Adult Contemporary:
•Can be a cross over from CHR but generally will play older classics, rock and ballads
•Songs from 60’s 70’s 80’s
•Appeal to an older audience
•Larger stations attract well known presenters
•The style can be relaxed but ‘grown up’ in the case of commercial but tends to be more formal from the BBC.
Hot AC:
•It’s not always possible to put each station into a format.
•Some will cross over two formats
•An example of this is a station that plays both hits from the 80s and some chart songs from today.
•These stations are typically targeted at females in their 30’s
Gold, Classic hits:
•Aimed at older audiences, or in the case of sport stations, audiences that are listening for a reason
•Hits from the 60’s and 70’s – maybe 80’s
•Some will have more speech content
•More information in terms of news
Specialist:
•These stations focus on a specialist area of music.
•They can also focus on a specialist interest or target a specific group of people (religious beliefs etc)
•The presenting style is targeted depending on the particular audience. Classic FM presenting would be different to Kerrang.
Community:
•Non profit - aimed at serving the community.
•They play a mix of songs but generally mainstream and presenters of community radio are often volunteers.
•The style is friendly and casual.
•In store and hospital radio also fall into this category
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